In 2011, after an award-winning career working for a number of agencies including Abbott Mead Vickers, Collett Dickenson Pearce and Bates Dorland (Saatchi Group) and chairing EHS Brann (now Havas EHS), Rodger Williams started raw (otherwise known as Rodger Williams Associates).
He’s worked with clients from many sectors over the years including Guinness, Hiscox, Land Rover, Sainsburys, Volvo, The Economist and UNICEF to name but a few.
raw is known for working with companies to help them develop their brands, from their architecture and identities, to campaign planning and advertising, to web design and build.
We do everything you’d expect a brand and creative consultancy to do including brand strategy and positioning, brand creation and development, brand architecture, brand identity, naming, tone of voice and design.
We've created brands from scratch and helped generate the next chapter for existing brands; developing what they do, identifying who they do it for and putting them in touch with each other.
We plan seamless integration of all relevant communication channels from a single creative platform, write the words, draw the pictures, design, art direct and work with exceptional photographers and illustrators.
We have associates that work in planning, design, web design and build, and on and offline advertising.
Clients can access whichever services they need through raw, getting a consistency of relationship without the associated costs of full time teams.
There is an essential truth that guides our work:
Simple, powerful ideas enter heads faster and stay there longer.
So, all our ideas must be simple, original and relevant no matter what their context.
And, in case you are interested in the kind of clients we've worked with over the years, here's a more or less complete list:
Land Rover/Range Rover
Diageo (Malt Whisky, Guinness Ireland Group)
Cox and Kings
Ideal Home Show
Scottish and Newcastle Breweries
British American Tobacco
Reckett and Coleman
Cow and Gate
British Caledonian Airways
Front Row TV
Whale and Dolphin Conservation Society
Constellation Brands (Wines)
Amerada Hess (Utilities Division)
The Nelson Trust
Cooperative Financial Services
Nivio Cloud Computing
Save the Children UK