Hiscox UK Advertising
High Net Worth Individuals either don’t realise that their homes and possessions are under-insured or they aren’t aware that there is a direct provider that can cater to their needs.
Only Hiscox, through the things they cover that others don’t and the manner in which they provide their service, can provide the certainty that the High Net Worth individual market demands.
The brief was to develop work that was very single minded about why Hiscox is different and relevant in order to make the target audience sit up, take note and re-evaluate who they’re currently with.
The campaign ran with multiple executions over 1 year in the Sunday supplements, the Evening Standard and specialist publications; its wit and tone of voice set it apart and resonated strongly and successfully with this hard to reach market.
This is a selection of the 15 ads that comprised the campaign.