nelson trust web & print: 3rd sector
The Nelson Trust branding project extended from a brand refresh and sub brand creation into design and communication development.
This was at a national and local level and was aimed at audiences ranging from those in need and their professional helpers to commissioners and opinion formers.
The new website was designed not only to provide information but also to provide experiential snapshots of the various programmes and services that were brought to life with the use of photo films, sound files, music and galleries.
It was also designed as a communications hub utilising email and selected social networks.
Branding and sub branding was key on and offline; opinion formers, stakeholders and commissioners needed to understand the links between all the brands to maximise Nelson Trust's reach and offer.
The branding and tone of voice was carried offline into brochures, reports and posters.