Tutela Brand & Web
Tutela is a small but growing commercial organisation providing high quality individual services to people with learning disabilities, autism and/or complex needs living in the community.
With plans to expand into wider UK markets Tutela needed to focus their existing brand and move it on to the next level.
This involved the design and development a new logo and ID, the creation of a tone of voice, and the development, design and build of a website that could act both as a gateway to new business and as an awareness tool.
The audiences comprised those service users that wished to commission their own care, professionals advising service users, and commissioners.
This meant that the any design had to work for those with autism and asperger's syndrome and take into account the particular visual requirements created by these conditions.
Working with insights provided by the National Autism Society we developed a new brand image for Tutela comprising a new logo, ID, website, and look and feel for the brand.